Not so fast! … Print remains a highly viable and effective marketing channel when used strategically alongside digital efforts.

It boasts higher trust levels (46% of U.S. adults), superior tangibility, and better engagement for premium or local branding. Print offers a 9% customer response rate, often outperforming email in credibility.

Trust and Credibility:
Consumers often view printed materials as more trustworthy and authoritative than digital ads.

Direct Mail Effectiveness:
Printed mail is often kept for days (average 17 days), increasing the likelihood of brand recall.

Reduced Digital Fatigue:
Print provides a sensory, focused experience that allows brands to break through the “digital noise.”

Hyper-Local Targeting:
Print is ideal for reaching specific local demographics, especially in community-focused marketing.

Omnichannel Integration:
Print works best to drive digital actions by using personalized URLs, QR codes, or special offers that lead to online conversion, tracking engagement.

At Driven By Design, we’ve been working with PRINT for a long time, and while we love our online work, our heart truly belongs to CMYK and PANTONE.

Our marketing minds and flare for eye-catching design will work magic to compel recipients to read your mail!