About Us
We are Driven to Do It Right… the First Time
Driven By Design is multi-service studio offering cutting-edge Print & Online Publishing, Marketing, Brand Development, and Omni-Channel Campaigns. We are recognized for building brand DNA, modernizing publishing platforms, and directing complex creative productions that connect product, message, and audience across every touch point. We combine content leadership, marketing intelligence, and high-end creative direction to deliver cohesive brand, marketing, and long-format publication experiences across print, digital, and experiential channels.
Our exceptional expertise in publishing, marketing, and brand strategy is anchored in meaningful storytelling that attracts real results. We aim to portray the strength of the company to develop untapped potential through high-end creative for the advancement of an organization. If you are looking for the right expert team to spearhead your next campaign or work along side you as a publishing partner, let’s talk!
Call for a free consultation today! 239-225-6137
This Is What We Do
Strategy
With years of experience in crafting multi-media communication messages, Driven By Design’s team has learned a few things that allow us to get your project done right, the first time.
We start with right team supporting your project. We plan the right strategy to meet your objectives. We add in creativity and brainstorming. We load the idea with the awesome messaging that will connect you to the right audience in order to develop a lasting mutual relationship for your brand, product, or service.
Messaging
We are any organization’s answer to their communications dilemma, working as their complete back office communications solution team. Driven By Design’s clientele ranges from Associations, Fortune 500 companies, to start up brands and aggressive small businesses. We love to create and extend brands, to draw attention to products and services.
Our ultimate goal is to bring every project to its fullest potential and we offer ideas on how to accomplish that without breaking the budget. Oftentimes, our ideas pay for themselves! All our vast and interesting experience allows us to see the bigger picture and to work effectively with all the team players to bring together a great project time after time, on time.
Our Leaders are Driven
Caryn Smith
CEO/Chief Creative Mind
You have read about the company. Here is a little about me.
As well as a love of business and entrepreneurship, I have a passion for developing people into their full potential, as well as connecting people together for mutual benefit. Throughout my career, I have been drawn to mission-driven work where communication is about more than visibility — it is about building trust, inspiring action, and helping people feel seen, heard, supported, and connected to something larger than themselves. This includes the people an organization serves, or the people that serve the organization. I am continually proud and humbled to contribute my experience to helping expand the reach, voice, impact and profitability of organizations looking to achieve greater heights.
My passion is to develop extraordinary concepts and bring compelling visionary storytelling to all opportunities where I am able to apply my talent, and the process of doing the work makes my heart happy!
~ Caryn
Jennifer “Jay” Gooch
Director of Production and Publications
Jennifer “Jay” Gooch started at Driven By Design coming from a background in retail, consumer goods, and management. While she had not worked at a creative agency prior, her strengths in developing and maintaining client relationships, as well as production and publication management and advertising sales, were quickly realized.
Jay manages all projects and publications through the internal production process, and is the point of contact for our clients. She keeps the team accountable to client schedules; supports the creative team in the layout process; assists with specific clients requests; manages the advertising sales efforts; and organizes all advertising placements for each publication.
Jay has a great eye for design, and keeps every project on time. We are lucky to have her.
Our Clientele & Accolades
Selected List of DBD Clients:
American Foreign Service Association
Association of the United States Army
Army National Guard
Automotive Recyclers Association
Bell Atlantic Creative Services
Brandon Phillips Enterprises
Computer Sciences Corporation
CommTek Communications
DynCorp
Employee Assistance Professional Association
Enterprise Business Solutions
Global HR Research
INDA, the Association of the Nonwoven Fabrics Industry
National Wooden Pallet and Container Association
Specialized Veterinary Services
The firm serves non-profit clients in brand development, marketing, fundraising, event management, and strategic planning.
Significant non-profit efforts have included various services to:
- Calusa Nature Center
- Dress for Success
- KKIDS Inc.
- Safe Kids of Southwest Florida
- Uncommon Friends Foundation
- Valerie’s House Inc.,
- Wildlife Education Project, Inc.
Schedule a Strategic Conversation by calling (239) 225-6137.
Explore a Retainer Engagement for Proven Results!
(239) 225-6137
Connect@DrivenByDesign.net
