Experts in Publishing • Marketing • Brand Strategy

Driven By Design

From Concept to Creative, We Tell Your Story! To Us, It Comes Naturally!



3 Ways to Reframe Your Post-Covid-19 Communications & Publishing Efforts

Telling the Stories of Great Ideas

Driven By Design is a full-service creative studio specializing in Custom Publishing Solutions, Marketing and Brand Strategy that solve challenging communications goals … and then some. Our award-winning creativity, natural curiosity and big picture thinking, along with an impeccable attention to detail, leads to meaningful ideas and problem solving to position an organization or client among elite of their marketplace and achieve the desired next level of success.

What We Do



We create thousand of pages every year of editorial and visual content for our clients. With 30 years of publication management experience for associations, trade organizations, businesses and consumer newsstand-driven magazines, we bring energy to your pages with award-winning flare, whether for a start-up, redesign or an existing publication.  

We offer a full range of Publishing Solutions: 

  • Specializing in Association Publications
  • Publication Design & Redesign 
  • Art Direction & Graphic Design 
  • Editorial Development & Feature Writing 
  • Advertising Sales Program 
  • Online Publishing & Content Creation 

Marketing & Brand Strategy

We’ve helped some pretty awesome organizations tell compelling stories that attract the right people to their products and services, all to connected to their clear vision and mission. We provide great feedback, guide you to strong brand recognition, and help you attain measurable results in your growth goals. Once we find your “hook,” the rest of the story is easy to tell.

We bring value to: 

  • Website Design & Development
  • Logo Development 
  • Collateral Materials  
  • Tradeshow Marketing 
  •  Advertising Design 

Hot Off The Press

What They Say

Caryn and her team at Driven By Design have vastly improved our industry publication PalletCentral, since taking on the project. Our members have taken notice of its more professional and modern design. Circulation is rising; advertisers are happy. DBD brings creativity and experience to the table, and simply put, they make our organization look good. They are also a pleasure to work with and very flexible with short deadlines that have come their way.

Annette Ferri

Vice President, Communications, National Wooden Pallet & Container Association

I have been working with Caryn Smith, designer and art director for award-winning The Foreign Service Journal, for more than 20 years.  Her creative skills have enabled us to raise the overall quality of our monthly magazine for U.S. diplomats and other foreign affairs professionals. She played a critical role in the planning and implementation of our most recent redesign, which took the magazine to new heights in both form and function. I highly recommend Driven By Design for design and any other creative work. 

Shawn Dorman

Editor-in Chief, The Foreign Service Journal

Driven By Design delivers compelling solutions with graphic design, branding, marketing and public relations that support my various non-profit and business endeavors. Caryn Smith and her team have brought to life many of my ideas with creativity and excellence – even better than we had imagined. They deliver results that capture attention ranging from strategic brand building, print and website design, and content development. Driven By Design is a great choice for your company or non-profit if you are looking to work with the best.

Brandon Phillips

CEO, Global HR, and the Wildlife Education Project non-profit

Call Us Today for a Complimentary No-Obligation Consultation at (239) 225-6137

Offering New Clients Free Brand Strategy Evaluation!

(239) 225-6137