E-Mail: Connect@DrivenByDesign.net Phone: 239-225-6137

We are Driven to Do It Right, the First Time

With 30 years in the business of crafting multi-media communication vehicles, we have learned a few things that allow us to get your project done right, the first time.

From Magazine to Directory, Website to Social Media, Press Release to Marketing, we have the same conceptual process for our clients, big or small.

We put right team in place supporting your project, led by Award-Winning Creative Director and Chief Creative Mind, Caryn Smith.

We plan the right strategy to meet your objectives.

We collaborate with you not just about any idea, but the right ideas. We have a knack for brainstorming great ideas suited just for you!

We develop the right idea with on-target messaging designed ultimately to connect you to the right audience to develop a lasting mutual relationship for your brand, product, or service.

Yes, there are many communication firms to choose from.

Choose DRIVEN BY DESIGN with confidence because we get it done RIGHT.


Driven By Design LLC clients have included:
American Foreign Service Association, Army National Guard, Automotive Recyclers Association (and subsidiaries), Bell Atlantic Creative Services, CommTek Communications, Computer Sciences Corporation, DynCorp, Employee Assistance Professional Association, Enterprise Business Solutions, Foster’s Franchise Concepts, Foster’s Grille restaurants, Jansen Communications, Joy Gugliuzza, Royal Shell Real Estate, Living Faith Ministries International, National Wooden Pallet and Container Association, Specialized Veterinary Services, Association of the United States Army, and others.

Action Magazine
ASAE’s Association Management
Automotive Recycling
Sheriff Magazine
American Jails
Foreign Service Journal
National Reservist
FAA Safety Journal
Pallet Central
Satellite DIRECT
Satellite Orbit G5
Satellite ORBIT
Sheet Metal Workers Journal
Star Choice début Magazine
TV Online Magazine

Meridian Anthology of Contemporary Poetry, Vol. I & II
Inside a U.S. Embassy


Valerie’s House Inc.
Launch marketing, logo design, branding strategies from business plan to social media,
marketing materials, website development, event development and marketing

Wildlife Education Project (WEP)
Launch marketing, branding strategies from business plan to social media,
website creative direction and development, event development and marketing

WEP’S Trouper the Blind Raccoon
Website design and development, animated character design,
branding strategies and marketing, social media, public relations

Uncommon Friends Foundation
Social media, events marketing, website design and development
Burroughs Home and Gardens website design and development

Calusa Nature Center & Planetarium
Social media and events development and marketing for Return to Nature

Dress for Success SWFL
Special events design and marketing, social media

Award of Excellence – APEX for Foreign Service Journal
Award of Excellence – APEX for Automotive Recycling magazine
Graphic Design USA / Satellite Direct magazine
Graphic Design USA / Satellite Orbit magazine
Graphic Design USA / Automotive Recycling for Excellence in Design and Communication

Studio/On-Location Photo Shoot Art Direction

Still images, concept-driven and personality-driven imagery, utilizing models, products and personalities including:

Film directors: Martin Scorsese, Francis Ford Coppola
(Caryn Smith was the first art director to photograph these two icons together for a cover)

Sports personalities: Richard Petty, Mike Ditka, Desmond Howard, Brady Anderson, Matt Williams, Amy Van Dyken,
Jeff Gordon, Terry Labonte

Music personalities: Then-up-and-coming country stars Brian White, Doug Supernaw

Corporate: Technology industry leaders, former DIRECTV president Eddy Hartenstein
Former USSB president Stanley Hubbard


Caryn Smith is a business owner and entrepreneur with a heart for developing and connecting people and services. Throughout her career, the most satisfaction she has found has been in helping those around her achieve their goals to the next level in their journey.

Learn about Driven By Design’s CEO Caryn Smith, and her experience and philanthropy here.